ADVANCED COURSE on "Mobile Commerce" (m-Commerce) In collaboration with Carnegie-Mellon University, Pittsburgh, USA Vrije Universiteit, Department of Computer Science Vrije Universiteit, VUTURE.NET Dutch Research School for Information and Knowledge Systems (SIKS) Lecturer: Dr. Norman Sadeh Date: June 24 and 25 2002 Place: Vrije Universiteit - De Boelelaan 1105 - 1081 HV Amsterdam Room AGORA 1 INTRODUCTION Current projections suggest that, within less than a year, there could be close to a billion mobile phone users worldwide and that within just a few years more people will be accessing the Internet from mobile phones than from PCs. This trend is particularly visible in Europe and Asia with, for instance, NTTDoCoMo's i-Mode portal set to reach 30 million users by the end of 2001. But the US is not that far behind. m-Commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from "traditional" e-Commerce. Mobile phones or PDAs impose very different constraints than desktop computers. But they also open the door to a slew of new applications and services for consumers and enterprises, which will likely start generating tens of billions of dollars a year in revenue within the next few years. The objective of this course is to introduce participants to the new technologies, applications, services and business models of m-Commerce. The course is intended for both executives, graduate students and SIKS - Ph.D.-students. Prerequisites: Understanding of basic e-Commerce techniques and business models. Format: Class format will combine a mix of lectures and discussions REGISTRATION The course fee is 1500 Euro. The form should be returned, and the course fee received, before June 17, 2002. The total number of participants is limited. The Vrije Universiteit Amsterdam reserves the right to cancel or postpone the course. Information for SIKS-Ph.D.-students The organization cooperates with the Dutch Research School for Information and Knowledge systems (SIKS). The course fits into the Advanced Components stage of SIKS' educational program for Ph.D.-students. Therefore they are strongly encouraged to participate. Participation is free for all fully registered SIKS-Ph.D.-students. If you are interested in taking this course, please send an e-mail to office@siks.nl to register. Do not fill in the attached form, nor contact the local organisation! There is a fixed number of places and applications to participate will be honoured in a first-come first-serve manner. The arrangement includes lunches, coffee and tea and a copy of the book: M-Commerce: Technologies, Services and Business Models" by Norman Sadeh. Unlike other SIKS-activities, hotel accomodation (bed,breakfast and dinner) is not part of the arrangement. Information for staff members of SIKS Staff members of SIKS can participate in the course for a strongly reduced fee of 150 Euro, which include the book "M-Commerce: Technologies, Services and Business Models" by Norman Sadeh. They have to fill in the registration form and send it directly to the contact person of the VU. Deadline: June 17, 2002. Cancellation Regulation If registration is cancelled before June 17, 2002, the course fee may be refunded. After June 17, 2002, no reimbursement is possible. PROGRAM Monday June 24: 9.30 - 17:30 Registration: 8.30-9.30 Lecture 1: Course Summary and Objectives § Objectives of the course § What is m-Commerce? § A first look at i-Mode, Nordea's WAP Solo and Airflash/Webraska § Context and Trends: The Forces Behind m-Commerce Discussion: § Differences between fixed Internet e-Commerce and m-Commerce Lecture 2: Mobile Communication and the Mobile Internet § A managerial overview of 2G, 2.5G and 3G technologies § A managerial overview of the mobile Internet, including WAP2.0 and the role of Java § A managerial overview of 3GPP's service network architecture § Usability Considerations § Personalization, Location-sensitive services, Context-Awareness Discussion: § Mobile operators and mobile portals: changing business models Lecture 3: Mobile Security and Payment: A Managerial Overview § GSM/GPRS/UMTS SIM-based security § WAP security: WIM, WTLS/TLS, WMLScript SignText() Tuesday June 25: 9.30 - 14.30 Lecture 3 continued: Mobile Security and Payment: A Managerial Overview § Mobile Payment solutions today o Operator-based microbilling solutions (e.g. Cingular DirectBill or i-Mode) o Bank-led initiatives (e.g. EMPS, Paiement CB sur Mobile) o Collaborative initiatives (e.g. Mobipay) o Other (e.g. PayDirect!) o Risk management o Business models § Overview of ongoing mobile payment standardization initiatives (e.g. MeT, Mobey, Mobile Payment Forum, etc.) Discussion: § Mobile security and mobile payment: business implications Lecture 4: m-Commerce Services and Business Models Today and Tomorrow § Mobile Portals § Mobile Infotainment Services § Mobile Ticketing § Mobile Banking § Mobile Advertising § Mobile e-Tailing § Mobilizing enterprise applications § Future m-Commerce Services and Business Models, including Web services, the Semantic Web and intelligent agents Afternoon Discussion: § m-Commerce: Identifying the opportunities today and tomorrow There will be coffee, tea and lunch breaks. Supporting Text: The course will cover material from the following textbook: "M-Commerce: Technologies, Services and Business Models", Norman Sadeh, Wiley, April 2002 Overall the course will be 50% technology (including usability issues) and 50% business. The book costs 37 Euro. For participants from outside the university and for SIKS-staff members the book is included in the registration fee. SIKS-Ph.D-students, participating in the course get the book for free. Grading: The course is open to a limited number of graduate students, Ph.D.-students and executives. Students taking the course for credit are strongly encouraged to read the textbook ahead of time. Their grades will be based on a final exam. Only participants who have registered via de registration form can participate in the course. Instructor: Norman M. Sadeh is an Associate Professor at Carnegie Mellon University (CMU), where he is affiliated with the School of Computer Science, the eCommerce Institute and the Institute for the Study of Information Technology and Society, and holds a similar position at the Vrije Universiteit Amsterdam He currently teaches, consults and conducts research in Mobile Commerce, Supply Chain Management, Agent Technologies and the Semantic Web and is also interested in the broader business, social and policy implications associated with the emerging Information Society. Norman recently returned to CMU from the European Commission in Brussels, where he spent five years as Program Manager. At the Commission, he most recently served as Chief Scientist of the Euro550M (US$500M) European research initiative in "New Methods of Work and eCommerce", an initiative that brings together leading researchers from industry and academia from all across Europe. As such, he was responsible for shaping European research priorities in areas such as eCommerce, mCommerce, Virtual Enterprises, Knowledge Management, Agent Technologies, and the Semantic Web. As of December 2000, these activities had resulted in the launch of over 200 R&D projects, typically ranging between $2M and $4M, and collectively involving over 1,000 European organizations. Norman has been on the faculty at CMU since 1991. Prior to joining the European Commission, he co-founded and co-directed CMU's Intelligent Coordination and Logistics Lab., which he helped position as one of the premier research organizations in intelligent planning, scheduling, and e-Supply Chain Management. There he pioneered the development, deployment and commercialization of several novel technologies and applications through close collaboration with organizations such as IBM, Raytheon, Mitsubishi, Komatsu, the US Army, Carnegie Group (now part of Logica), and NEC. Norman received his Ph.D. in Computer Science at Carnegie Mellon University with a minor from GSIA. He holds a Master's in Computer Science from the University of Southern California and a BS/MS degree in Electrical Engineering and Applied Physics from Brussels Free University. He is also an APICS Certified Fellow, a Fellow of the Belgian American Educational Foundation and a member of the ACM, AAAI and INFORMS. He has authored around 80 scientific publications and serves on the editorial board of several journals, including Autonomous Agents and Multi-agent Systems (AAMAS) and Electronic Commerce Research Applications (ECRA). He also recently wrote a book on "M-Commerce: Technologies, Services and Business Models" published by Wiley (April 2002). For more information, contact: Elly Lammers Department of Computer Science Vrije Universiteit Amsterdam De Boelelaan 1081a 1081 HV Amsterdam tel.: +31-(0)20-444 7717 fax.: +31-(0)20-444 7728 email: elly@cs.vu.nl