Advanced Course on Mobile Commerce ("m-Commerce") Date: June 17,18 2003 Location: Vrije Universiteit Amsterdam, De Boelelaan 1105 in room AGORA-2 in de main building - Lecturer: Dr. Norman M. Sadeh, Carnegie Mellon University & Vrije Universiteit Amsterdam Participation is free for SIKS-Ph.D.-students Objective Current projections suggest that, within a few years, there will be well over a billion mobile phone users worldwide and that the majority of mobile phones will be connected to the Internet. The explosion in mobile phone and PDA ownership along with the growing popularity of WLAN technologies and the deployment of 2.5G and 3G networks is leading to an explosion of new e-Commerce applications and services generally referred to as Mobile Commerce - or simply "m-Commerce". m-Commerce is also about new usage scenarios and technologies that overcome the limitations of mobile devices to support users in the context of a broad range of time critical activities. The objective of this 2-day course is to introduce participants to the technologies, applications, services and business models associated with m-Commerce as well as provide a brief overview of future trends and ongoing research in this new and fast growing area. This course is based on teaching material used by the instructor in the eCommerce Master's Program at Carnegie Mellon University and also on the instructor's recently published book, "m-Commerce: Technologies, Services and Business Models" (Wiley, April 2002). The course will be taught in English. Intended Audience The tutorial is intended for a broad audience of researchers, graduate students, managers and developers, interested in gaining a better understanding of mobile commerce. It introduces participants to the technologies, business models and emerging services of m-commerce, while also providing an overview of key research issues. The course fits into the Advanced Components stage of SIKS' educational program for Ph.D.-students. Therefore they are strongly encouraged to participate. RegistrationSIKS-Ph.D.-students who are interested in taking this course, should send an e-mail to Mrs. Sofie Broos ( office@siks.nl ) to register. Please, inform her on your dietary needs. There is a fixed number of places and applications to participate will be honoured in a first-come first-serve manner. The arrangement includes lunches, coffee and tea and course material. Unlike other SIKS-activities, hotel accomodation (bed,breakfast and dinner) is not part of the arrangement. Format & Lectures This is a 2-day course with 5 hours of lecture each day. Class format will combine formal presentations with discussions. Tuesday June 17th Morning Welcome (9:30am-10am) Lecture 1 (10am-11:15am): Course Summary and Objectives * Objectives of the course * What is m-Commerce? * A first look at i-Mode, Nordea's WAP Solo and Airflash/Webraska * Context and Trends: The Forces Behind m-Commerce Discussion: * Differences between fixed Internet e-Commerce and m-Commerce Lecture 2 - 11:30am-12:45pm: Mobile Communications * A managerial overview of 2G, 2.5G and 3G technologies * A managerial overview of WiFi (IEEE802.11) Discussion: * The mobile communications landscape over the next 5 years: implications for m-Commerce Tuesday June 17th - Afternoon Lecture 3 - 2:15pm-3:30pm: Mobile Internet Technologies * Mobile Internet Challenges * A managerial overview of WAP2.0 * The role of Java * Usability Considerations Discussion: * WAP: Success or Disaster? Lecture 4 - 3:45pm-5pm: Mobile Internet Security & How Open is the Mobile Internet? * Mobile Internet Security Challenges * GSM/GPRS/UMTS SIM-based security * WAP security: WIM, WTLS/TLS, WMLScript SignText() * How Open is the Mobile Internet? * A managerial overview of 3GPP's service network architecture Discussion: * Mobile Internet Standards and their impact on the m-Commerce value chain. Wednesday June 18th - Morning Lecture 5 - 10am-11:15am: Mobile Commerce Today * Mobile Portals, Mobile Infotainment Services, Mobile Ticketing, Mobile Banking, Mobile Advertising, Mobile e-Tailing o Including a close look at different m-Commerce business models * A Closer look at i-Mode and other successful services * Mobilizing enterprise applications Discussion: * What does it take to succeed in m-Commerce? Lecture 6 - 11:30am-12:45pm: Mobile Payment and Location-Sensitive Services * Mobile Payment solutions today o Operator-based microbilling solutions (e.g. Cingular DirectBill or i-Mode) o Bank-led initiatives (e.g. EMPS, Paiement CB sur Mobile) o Collaborative initiatives (e.g. Mobipay) o Others (e.g. PayPal) o Risk management o Business models * Overview of ongoing mobile payment standardization initiatives (e.g. MeT, Mobey, Mobile Payment Forum, etc.) * Overview of positioning/location tracking technologies * Overview of Location-Based Services (LBS) o Services, Technologies and Business Models Discussion: * Mobile Commerce: Privacy Issues Wednesday June 18th - Afternoon Lecture 7 - 2:15pm-3:30pm: Future m-Commerce Services and Business Models * Context Awareness * Web Services * Intelligent Agents * Ubiquitous Computing * Privacy Issues * Multi-channel strategies * 4G Discussion: * Impact on future business models Lecture 8 - 3:45pm-5pm: Early Lessons and Future Prospects * Recalibrating Early Expectations * Early success ingredients * From killing dead time to context awareness * Convergence of the Fixed and Mobile Internet * Concluding remarks Discussion: * To be determined, based on interests of participants. Instructor Norman M. Sadeh is an Associate Professor at Carnegie Mellon University (CMU) and the Vrije Universiteit Amsterdam (VUA). At CMU, he is affiliated with the School of Computer Science, the eCommerce Institute and the Institute for the Study of Information Technology and Society. He currently teaches, consults and conducts research in Mobile Commerce, Supply Chain Management, Agent Technologies and the Semantic Web and is also interested in the broader business, social and policy implications associated with the emerging Information Society. Norman also directs Carnegie Mellon University's Mobile Commerce Laboratory. Two years ago, Norman returned to CMU from the European Commission in Brussels, where he had spent five years as Program Manager. At the Commission, he most recently served as Chief Scientist of the Euro550M (US$500M) European research initiative in "New Methods of Work and eCommerce", an initiative that brings together leading researchers from industry and academia from all across Europe. As such, he was responsible for shaping European research priorities in areas such as eCommerce, mCommerce, Virtual Enterprises, Knowledge Management, Agent Technologies, and the Semantic Web. As of December 2000, these activities had resulted in the launch of over 200 R&D projects, typically ranging between $2M and $4M, and collectively involving over 1,000 European organizations. Norman has been on the faculty at CMU since 1991. Prior to joining the European Commission, he co-founded and co-directed CMU's Intelligent Coordination and Logistics Lab., which he helped position as one of the premier research organizations in intelligent planning, scheduling, and e-Supply Chain Management. There he pioneered the development, deployment and commercialization of several novel technologies and applications through close collaboration with organizations such as IBM, Raytheon, Mitsubishi, Komatsu, the US Army, Carnegie Group (now part of Logica), and NEC. Norman received his Ph.D. in Computer Science at Carnegie Mellon University with a minor from GSIA. He holds a Master's in Computer Science from the University of Southern California and a BS/MS degree in Electrical Engineering and Applied Physics from Brussels Free University. He is also an APICS Certified Fellow, a Fellow of the Belgian American Educational Foundation and a member of the ACM, AAAI and INFORMS. He has authored around 100 scientific publications and serves on the editorial board of several journals, including Autonomous Agents and Multi-agent Systems (AAMAS) and Electronic Commerce Research Applications (ECRA). He also recently wrote a book on "M-Commerce: Technologies, Services and Business Models" published by Wiley (April 2002).