Advanced Course on Mobile Commerce ("m-Commerce") Date: April 21,22 2004 Location: Vrije Universiteit Amsterdam, De Boelelaan 1105. On April 21 Room 01A05 and on April 22 in Room 05A05, both in the main building - Lecturer: Dr. Norman M. Sadeh, Carnegie Mellon University & Vrije Universiteit Amsterdam Participation is free for SIKS-Ph.D.-students An Introduction to Mobile, Wireless and Pervasive Services and Applications Objective With 1.6 billion mobile phone users worldwide and well over 100 million mobile Internet users, new wireless and pervasive computing applications and services are set to change the way enterprises interact with both their customers and their employees. The explosion in mobile phone and PDA ownership along with the growing popularity of WLAN technologies and the deployment of 2.5G and 3G networks is leading to a slew of new Internet applications and services. They range from mobile commerce services to wireless enterprise applications all the way to more futuristic pervasive computing scenarios. This growing trend is not just about technologies and new business models. It is also about new usage scenarios that overcome the limitations of mobile devices to support users in the context of a broad range of time critical activities. The objective of this 2-day course is to introduce participants to the technologies, applications, services and business models associated with m-Commerce and more generally mobile, wireless and pervasive services and applications. The course also provides an overview of future trends and ongoing research in this new and fast growing area. This course is based on teaching material used by the instructor in the eCommerce Master’s Program at Carnegie Mellon University and the instructor’s recently published book, “m-Commerce: Technologies, Services and Business Models” (Wiley, April 2002). It also includes a number of examples from ongoing developments in industry and research labs. Intended Audience The tutorial is intended for a broad audience of managers, developers, researchers and both undergraduate and graduate students interested in gaining a better understanding of this area. It introduces participants to relevant technologies, business models and emerging services, while also providing an overview of key research issues. The course will be taught in English. The course fits into the Advanced Components stage of SIKS' educational program for Ph.D.-students. Therefore they are strongly encouraged to participate. Registration: SIKS-Ph.D.-students who are interested in taking this course, should send an e-mail to office@siks.nl to register. There is a fixed number of places and applications to participate will be honoured in a first-come first-serve manner. Unlike other SIKS-activities, hotel accomodation (bed,breakfast, lunch and dinner) is not part of the arrangement. Format & Lectures This is a 2-day course with 5 hours of lecture each day. Class format will combine formal presentations and discussions. Students are expected to have read the book “m-Commerce: Technologies, Services and Business Models” (Wiley, 2002) ahead of time. A final exam administered on day 3 will determine student grades. Day 1- Morning Lecture 1 (10am-11:15am): Course Summary and Objectives § Objectives of the course § What is m-Commerce? § A first look at i-Mode, Nordea’s WAP Solo and Airflash/Webraska § Context and Trends: The Forces Behind m-Commerce Discussion: § Differences between fixed Internet e-Commerce and m-Commerce Lecture 2 – 11:30am-12:45pm: Mobile Communications § A managerial overview of 2G, 2.5G and 3G technologies § A managerial overview of WiFi (IEEE802.11) Discussion: § The mobile communications landscape over the next 5 years: implications for m-Commerce Day 1 - Afternoon Lecture 3 – 2:15pm-3:30pm: Mobile Internet Technologies § Mobile Internet Challenges § A managerial overview of WAP2.0 § The role of Java § Usability Considerations Discussion: § WAP: Success or Disaster? Lecture 4 – 3:45pm-5pm: Mobile Internet Security & How Open is the Mobile Internet? § Mobile Internet Security Challenges § GSM/GPRS/UMTS SIM-based security § WAP security: WIM, WTLS/TLS, WMLScript SignText() § How Open is the Mobile Internet? § A managerial overview of 3GPP’s service network architecture Discussion: § Mobile Internet Standards and their impact on the m-Commerce value chain. Day 2 - Morning Lecture 5 – 10am-11:15am: Mobile Commerce Today § Mobile Portals, Mobile Infotainment Services, Mobile Ticketing, Mobile Banking, Mobile Advertising, Mobile e-Tailing o Including a close look at different m-Commerce business models § A Closer look at i-Mode and other successful services § Mobilizing enterprise applications Discussion: § What does it take to succeed in m-Commerce? Lecture 6 – 11:30am-12:45pm: Mobile Payment and Location-Sensitive Services § Mobile Payment solutions today o Operator-based microbilling solutions (e.g. Cingular DirectBill or i-Mode) o Bank-led initiatives (e.g. EMPS, Paiement CB sur Mobile) o Collaborative initiatives (e.g. Mobipay) o Others (e.g. PayPal) o Risk management o Business models § Overview of ongoing mobile payment standardization initiatives (e.g. MeT, Mobey, Mobile Payment Forum, etc.) § Overview of positioning/location tracking technologies § Overview of Location-Based Services (LBS) o Services, Technologies and Business Models Discussion: § Mobile Commerce: Privacy Issues Day 2 - Afternoon Lecture 7 – 2:15pm-3:30pm: Future m-Commerce Services and Business Models § Context Awareness § Web Services § Intelligent Agents § Ubiquitous Computing § Privacy Issues § Multi-channel strategies § 4G Discussion: § Impact on future business models Lecture 8 – 3:45pm-5pm: Early Lessons and Future Prospects § Recalibrating Early Expectations § Early success ingredients § From killing dead time to context awareness § Convergence of the Fixed and Mobile Internet § Concluding remarks Discussion: § To be determined, based on interests of participants. Instructor Norman M. Sadeh is an Associate Professor at Carnegie Mellon University (CMU) and the Vrije Universiteit Amsterdam (VUA). At CMU, he is affiliated with the School of Computer Science, the eCommerce Institute and the Institute for the Study of Information Technology and Society. He currently teaches, consults and conducts research in Mobile Commerce, Supply Chain Management, Agent Technologies and the Semantic Web and is also interested in the broader business, social and policy implications associated with the emerging Information Society. Norman directs Carnegie Mellon University’s Mobile Commerce Laboratory and its e-Supply Chain Management Labortatory. He also serves as Co-Director of CMU’s Privacy Technology Center and of the newly established PhD Program in Computation, Organizations and Society. Three years ago, Norman returned to CMU from the European Commission in Brussels, where he had spent five years as Program Manager. At the Commission, he most recently served as Chief Scientist of the Euro550M (US$500M) European research initiative in "New Methods of Work and eCommerce", an initiative that brings together leading researchers from industry and academia from all across Europe. As such, he was responsible for shaping European research priorities in areas such as eCommerce, mCommerce, Virtual Enterprises, Knowledge Management, Agent Technologies, and the Semantic Web. As of December 2000, these activities had resulted in the launch of over 200 R&D projects, typically ranging between $2M and $4M, and collectively involving over 1,000 European organizations. Norman has been on the faculty at CMU since 1991. Prior to joining the European Commission, he co-founded and co-directed CMU's Intelligent Coordination and Logistics Lab., which he helped position as one of the premier research organizations in intelligent planning, scheduling, and e-Supply Chain Management. There he pioneered the development, deployment and commercialization of several novel technologies and applications through close collaboration with organizations such as IBM, Raytheon, Mitsubishi, Komatsu, Carnegie Group (now part of Logica), and NEC. Norman received his Ph.D. in Computer Science at Carnegie Mellon University with a minor from the business school. He holds a Master's in Computer Science from the University of Southern California and a BS/MS degree in Electrical Engineering and Applied Physics from Brussels Free University. He is also an APICS Certified Fellow, a Fellow of the Belgian American Educational Foundation and a member of the ACM, AAAI and INFORMS. He has authored well over 100 scientific publications, has received a number of scientific and technical awards, and serves on the editorial board of several journals, including Autonomous Agents and Multi-agent Systems (AAMAS) and Electronic Commerce Research Applications (ECRA). Norman also recently wrote a book on “M-Commerce: Technologies, Services and Business Models” published by Wiley (April 2002) and is the lead creator of the Supply Chain Trading Agent Competition.